The Role of Artificial Intelligence in the Modern Film Industry

Finally, spring has arrived. In a few weeks’ time, the most awaited Oscars will begin for the year 2021. Believing that this would be the ideal time to talk about movies, let’s dive deeper into our topic!

Hopefully, most of you might have come across many movies with plotlines based on AI. Yet, did you ever know that Artificial Intelligence can write, design, and even promote movies? Even though it may sound unreal as ever, it is the truth placed before the very eyes of millennials.

Without merely replicating the conventional plotlines with heroes and Villains, AI can now write fascinating stories with breathtaking endings to capture the attention of a mass audience. With thousands of scripts being fed into the system, these AI-based systems analyze and learn about the flow of each script, later developing a brand-new storyline with the information learned. Undoubtedly cost-effective and time-saving, this technique is currently popular even among high-profile filmmakers in Hollywood.

When it comes to Casting, AI has its own, massive part to play. To begin with the effects such as de-aging the characters of Eddie Murphy and Arsenio Hall in the upcoming movie Coming 2 America, until the creation of Thanos and Hulk in Avengers; Endgame, AI has kept its footprint in the film industry.

Apart from that, with the use of AI techniques, now it is possible to cast the same actor for the same role when depicting various stages in life. Believe it or not, by reprising his role from 1977 original, long-dead Peter Cushing appeared in Rogue one; Star Wars released in 2016, thanks to the capabilities of Artificial Intelligence.

Artificial Intelligence can even be used to predict the commercial success of a movie mainly by analyzing a film script. Even though these algorithmic predictions may not be accurate to the core, they are gaining popularity due to the substantial impact they can make. For example, major film studios such as Warner Bros and 20th Century Fox have turned their interest to AI platforms in order to predict success at the box office. Besides, Script Book is another unique AI-powered film prediction system that had been used by Sony pictures to analyze nearly 62 of its top-quality productions.

Last but not least, Artificial Intelligence can even mediate to advertise and Promote movies. Through AI’s power to analyze different factors such as the base of audience, the cast as well as the popularity across the globe, film studios can execute plans and appropriate campaigns geared to peruse the interest of their cosmopolitan base of audience.

As a real life-example, the Merlin Video Neural Network developed by 20th Century Fox engages in the role of predicting the success of their promotional videos. Even going beyond, did you know that IBM’s super computer was used by 20th Century Fox to make the advertising clip for their famous Sci-fi thriller, Morgan?

With all these innovative utilities, AI is becoming the modern game-changer in the global film industry. In fact, as AI already heaps a vast range of benefits in saving time and resources whilst generating much higher revenues, what more can moviemakers expect from this fantastic technology?